ebooks:

Filling in the Gaps: Uncovering Mobile’s Increasing Role in the Customer Journey

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It

Blogs:

Easing Concerns Over Programmatic Buying

You Can’t Spell Apple Watch Without App

#onlyintheapp: Taco Bell’s Unique Strategy Drives App Downloads

App Store Discoverability: Are Top Charts or Keyword Searches Driving the Downloads

Articles:

Why You Just Wasted That $4.5 Million on a TV Audience

The Apple Watch Has Marketers Buzzing – But It’s Full Impact Remains to Be Seen

Mobile Game Marketing in 2015

Why You Should Consider a Soft Launch for Your Mobile App

Case Studies:

Topps

Le Figaro

American Well