About Me

Samantha_250x250Hi All! Allow me to introduce myself a bit better. I have had a unique professional background and while everything hasn’t gone quite as I had planned, I wouldn’t change a thing!

A native of Warren, NJ, I relocated to the Boston, MA area in 2012, immediately after obtaining my MBA at Seton Hall University in South Orange, NJ. Prior to beginning my graduate studies, I had been pursuing a career in sports broadcasting. After graduating from Syracuse’s prestigious Newhouse School of Public Communications, I worked as a sports anchor & reporter in both Morgantown, WV & Buffalo, NY. During that time, I had a chance to attend some really exciting sporting events, help launch a brand new Time Warner 24-hour station in Buffalo, hone my storytelling ability, and learn to work incredibly well under pressure and strict deadlines. I also learned that I did not want to lead the nomadic life of a television reporter forever, despite it originally being my lifelong dream. Talk about an incredibly tough and risky decision, but I didn’t want to look back in 20 years and regret not trying to find something else that truly made me happy.

So, enter the MBA (I wanted to have a more well-rounded background in business) and my now current boyfriend (from Everett, MA) who I met while visiting a good friend in Massachusetts. Those two things led me to an opportunity to work at TJX (owners of TJ Maxx, Marshalls & Homegoods) in Framingham, MA. I took on an analyst position as a way to try something completely different than what I been previously doing. I consider myself to be both extremely creative as well as very analytical, and I thought it would be beneficial to see if working with data and numbers in a much more “normal” job than I’d had before would be something I would enjoy. I learned pretty quickly that while I did not miss the world of journalism & TV news, I did miss the art of storytelling and getting to write and be creative on a daily basis. It was a great lesson to learn because it allowed me to translate those journalism skills into the marketing world, which got me to where I’m at today, working as a Marketing Content Manager at Fiksu.

Outside of work, I love sports (obviously). Sorry Boston but it’s Yankees & Giants all the way. I also like the Lakers (long story that doesn’t make a ton of sense but hey I was 10 when I picked the team). I love theater and movies and all things entertainment. I also love to eat and shop and am continuing to explore all of the exciting restaurants and shopping areas in and around the Boston/New England area.

Hopefully that helps give a little more context to who I am and how I got to be where I am today, a well-rounded professional eager to continue advancing in my professional career!

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